Category Archives: Research

Helpful Ways To Start A Redesign

By Admin | Published March 28, 2011

Introduction to Redesign

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Certain things need to take place in order to start the process of redesign. There comes a time and place when this should occur and you need to nail this on its head correctly. In the design world you can see different companies doing this all the time. One of the most recognizable is the Frito Lay company. They usually have one of their snack products on the market for a certain amount of time and when the design starts to wear off they usually spice things up a bit by taking the same exact product and redesigning the packaging. Hence the phrase, “New look! Same Great Taste” This is a great way going about trying to get into the consumers mind and re-introducing the product back into their every day lives. This puts the consumer on edge a bit and makes them think that they should be trying the product again.

Brand Identity and Web Design is where the most of Branding Effects business resides in. There are things to consider when looking into re-designing a web site.

  • Is the web site user friendly?
    • Can the customer navigate throughout the entire web site with ease and find everything that they are looking for.
    • Are you products listed in a fashionable and exciting matter?
    • Do your products have detailed information on product description?
  • Is the structure of the web site coded correctly?
    • Do all links work?
    • Links take you to correct pages?
    • Spelling errors?
    • Do graphics load properly?
    • Too much graphics?
    • META Data Keywords and Description relate properly to content?
  • Safe and Secure
    • Secure checkout.

These are just a small fraction of what Branding Effects really dives into when performing a redesign on a web site.  Our clients sites meet all the criteria above.

Also posted in Redesign | Leave a comment

Researching the Product

By Admin | Published March 23, 2011

Taking Advantage of Research.

Research

When starting a new project research is the upmost important part of creating the design.  With out research we have nothing.  This article will help you understand how Branding Effects handles this situation in the real world.

Research: diligent and systematic inquiry or investigation into a subjectin order to discover
or revise facts, theories, applications,etc.: recent research in medicine.a particular instance or piece of research.
( Dictionary.com )

Digging into the brand.

  • General Product Overview

    • What kind of product is this?
    • What is the color of the product?
    • What does this product actually do?
    • What benefits does this product have?
    • Who uses this product? Why?
    • What are the dimensions of the product?
    • Product category.

  • Competition of the product

    • Who are the competitors?
    • Where are their products located? Retail or the environment.
    • What does the competitors packaging look like? Consist of?
    • Do the competitors have a strong position in the market?

  • Product Niche

    • Detailed benefits of the product
    • Find a resulting reason why your product is better than the competition
    • Clever approach

  • Product Review

    • Does the product work well?
    • Potential success of product.

  • Audience

    • The product is geared to what kind of people?
    • Does the product single out a geographical location?

  • Structure Design

    • Size and dimensions of the product.
    • Shape
    • Texture or Finishing

  • Color

    • Investigate color
    • Keep colors within the brand
    • Formulate a cohesive color scheme within the brand

  • Design

    • Investigate design structure and shapes
    • Conclude an over feeling of the brand or product

Using this guideline will conclude a creative brief on the over all product or brand.  All the questions above are vital to a successful project.  After receiving a quote for your project, you will be asked to either fill one of these outlines out online here on our web site or sit down in person with a Branding Effects Account Representative. Filling out a Branding Effects outline really makes the difference.  Take the time do to so.

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