Category Archives: Graphic Design
How The Process Works In Creating A Logo
Logo Identity is one of the most important features when your branding your company. If you think about it, with out this beautiful mark, you have absolutely nothing for your customers to remember you for. What good is that? Branding Effects like every other design, takes this very seriously and there is a routine that we go through every time when we are developing a brand identity or a logo some say. There are a few steps in which we take to create a successful end result.
Possible Proposal For Casino
First things first here. Cleveland , Ohio is finally in this day in age building a casino in the downtown district. Since all the voters mostly voted for it our tax dollars will stay here and no longer be crossing the state boarders. Well for most of us atleast. But lets get to the point here. I am going to make this a 2-3 part blog on a possible promotional piece for the Cleveland Casino. There is no connection or relationship with the casino and Branding Effects. But I thought hey wouldn;t this be real cool.
Obviously the casino in Cleveland and just like every casino in the world have promotional print materials for direct mail. I am currently working on a small prototype to randomly send to the casino to see if they would perhaps like to use it for a opening day late 2012.
The promotional piece will be a 9″ x 6″ pop-up card promoting opening day. Now here comes the real fun part. When you open the card up you will see a 3D looking Black Jack Table and coming out of the table will pop out Ace Jack resulting in Black Jack. Then at the bottom it will say the phrase ” you are a winner!” The underneath the copy for the card will be a free $40 slot play card for those who attend on opening day only. Also the slot play will be for only those who sign up for a frequent player card.
I will post the finished work here on Branding Effects when it is done. Remember, Branding Effects has no relationship with the Cleveland Casino. This is just a FUN idea and hopefully a possible proposal. I mean come on. Who wouldn’t want one of these for their casino. The idea is genius. Not only do you get $40 in free slot play but who ever opens it “Should” feel excited when they get dealt Black Jack. Well maybe its just me being creative and its fun for us. But what the heck, it’ll end up being a great peice no matter what. See ya’ll soon!